"Practice safe design: Use a concept."
- Petrula Vrontikis
Oreck Halo Print Campaign
Oreck introduced the Oreck Halo UV Vacuum and these ad comps represent a small part of the initial campaign developed by GoConvergence. Trifolds, web banners, direct mail pieces, and instore displays as well as a variety of magazine ads helped to spread the word about this germ-killing vacuum. The focus of the campaign was to bring awareness to families about the germs, viruses and bacteria surrounding them in their everyday lives, and providing a solution that is not only safe but was developed for the health of the inventor's premature babies.
