"Practice safe design: Use a concept."
- Petrula Vrontikis
Jump Snap Slim DRTV Package
JumpSnapSlim was designed as a DRTV package to upsell DVD's with 7 workout videos led by The Biggest Loser's Kim Lyons. The packaging was designed to appeal to women, and the product is a jumpless-jump-rope that keeps track of your weight-loss during exercise. The CTA layout was ultimately built in 3D, but the direction was provided with the following photoshop layout and individually designed DVD covers and labels.
